LINKING MARKET ORIENTATION, INNOVATION AND PERFORMANCE: AN EMPIRICAL STUDY ON SMALL INDUSTRIAL ENTERPRISES IN SPAIN

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dc.contributor.authorAntonio L. Leal‐Rodríguez
dc.contributor.authorGema Albort-Morant
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T14:08:31Z
dc.date.available2026-03-22T14:08:31Z
dc.date.issued2016
dc.descriptionCitaciones: 44
dc.description.abstractMany studies uphold market orientation as a key factor in creating and sustaining a firm’s competitive advantage. The present research model explores this topic further by including within the model the links between organizations’ innovation outcomes and business performance. In particular, the model empirically tests the mediating role of innovation outcomes in the relationship between market orientation and business performance. The present study uses a sample of 145 firms belonging to the Spanish automotive components manufacturing sector, which is essentially composed of small and medium sized enterprises (SMEs). In order to test and validate our research model and hypotheses, this study and employs partial least squares (PLS).
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/44784
dc.language.isoen
dc.publisherUniversidad de Sevilla
dc.relation.ispartofidUS (Universidad de Sevilla)
dc.sourceUniversidad Loyola
dc.subjectMarket orientation
dc.subjectBusiness
dc.subjectSample (material)
dc.subjectOrder (exchange)
dc.subjectAutomotive industry
dc.subjectIndustrial organization
dc.subjectMarketing
dc.subjectCompetitive advantage
dc.subjectPartial least squares regression
dc.subjectStructural equation modeling
dc.titleLINKING MARKET ORIENTATION, INNOVATION AND PERFORMANCE: AN EMPIRICAL STUDY ON SMALL INDUSTRIAL ENTERPRISES IN SPAIN
dc.typearticle

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