Las marcas colectivas como mecanismo contrario a las organizaciones con propósitos dominantes

Abstract

This article seeks to define that collective brands constitute a mechanism that is contrary to organizations with dominant purposes, which have had a direct or indirect negative impact on the environment where they operate. On the other hand, collective brands are a distinctive sign that is found within the legal classification of industrial property, this figure enshrined in different legislations allows distinguishing particular characteristics of products and services among a group of different producers, artisans or micro-entrepreneurs that are part of a titular association of the brands. The highlight of collective brands is the associativity; the priority of the general interests over the individual and that unlike other brands, its main purpose is not to distinguish the company but the origin or certain common characteristics of the products and services of different companies that make use of the brand, through the control of a holder.