Historia de la investigación de mercados en Colombia. Trayectoria empresarial de Napoleón Franco [Market research history in Colombia. Entrepreneurial trajectory of Napoleón Franco]

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dc.contributor.authorJavier Mejía
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T17:07:24Z
dc.date.available2026-03-22T17:07:24Z
dc.date.issued2015
dc.description.abstractFor several decades, a group of scholars at Universidad de los Andes, led by Carlos Davila, has been working for a better understanding of Colombian business history. Recently, marketing history ha...
dc.identifier.doi10.1080/00076791.2015.1016300
dc.identifier.urihttps://doi.org/10.1080/00076791.2015.1016300
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/62305
dc.language.isoes
dc.publisherTaylor & Francis
dc.relation.ispartofBusiness History
dc.sourceUniversidad de Los Andes
dc.subjectBusiness history
dc.subjectPolitical science
dc.subjectHumanities
dc.subjectEntrepreneurship
dc.titleHistoria de la investigación de mercados en Colombia. Trayectoria empresarial de Napoleón Franco [Market research history in Colombia. Entrepreneurial trajectory of Napoleón Franco]
dc.typearticle

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