Beneficios de la implementación de la inteligencia artificial en la administración de empresas: una revisión sistemática
Date
Journal Title
Journal ISSN
Volume Title
Publisher
Impulso
Abstract
En un entorno globalizado, competitivo y en constante cambio, las empresas deben adoptar herramientas innovadoras, destacándose la Inteligencia Artificial. Esta investigación se propuso analizar los beneficios de implementar la Inteligencia Artificial en la administración empresarial. Mediante una revisión sistemática basada en el método PRISMA, se identificaron 21 artículos publicados desde el 2020. En los trabajos analizados, se evidencian mejoras significativas en la eficiencia operativa y la productividad, destacándose la automatización de tareas repetitivas y la optimización de la toma de decisiones en áreas como el análisis de datos, mejora de la experiencia del cliente y predicción de la demanda. Se concluye que la Inteligencia Artificial puede ser adoptada en diversos contextos y sectores, con grandes beneficios. Sin embargo, es crucial implementar estrategias que enfrenten los desafíos asociados, y que se asuma un enfoque ético y responsable para maximizar su impacto positivo y mitigar posibles riesgos.
In a globalized, competitive and constantly changing environment, companies must adopt innovative tools, with Artificial Intelligence being the most important. This research aimed to analyze the benefits of implementing Artificial Intelligence in business administration. Through a systematic review based on the PRISMA method, 21 articles published since 2020 were identified. In the works analyzed, significant improvements in operational efficiency and productivity are evident, highlighting the automation of repetitive tasks and the optimization of decision-making in areas such as data analysis, improving customer experience and predicting demand. It is concluded that Artificial Intelligence can be adopted in various contexts and sectors, with great benefits. However, it is crucial to implement strategies that address the associated challenges, and to take an ethical and responsible approach to maximize its positive impact and mitigate potential risks.
In a globalized, competitive and constantly changing environment, companies must adopt innovative tools, with Artificial Intelligence being the most important. This research aimed to analyze the benefits of implementing Artificial Intelligence in business administration. Through a systematic review based on the PRISMA method, 21 articles published since 2020 were identified. In the works analyzed, significant improvements in operational efficiency and productivity are evident, highlighting the automation of repetitive tasks and the optimization of decision-making in areas such as data analysis, improving customer experience and predicting demand. It is concluded that Artificial Intelligence can be adopted in various contexts and sectors, with great benefits. However, it is crucial to implement strategies that address the associated challenges, and to take an ethical and responsible approach to maximize its positive impact and mitigate potential risks.
Description
Vol. 4, No. 8
Keywords
administración de empresas, automatización de procesos, eficiencia operativa, inteligencia artificial, toma de decisiones., business administration, process automation, operational efficiency, artificial intelligence, decision making., administração de empresas, Automação do processo, Operando eficientemente, inteligência artificial, tomando uma decisão.