Princesas Disney, del palacio a la llajta: Consumo cultural desde la perspectiva transgeneracional de mujeres de Cochabamba
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Esta investigación tiene el objetivo de determinar cómo es el consumo cultural de la representación de las protagonistas de "Cenicienta, Mulán y Frozen" desde la perspectiva transgeneracional de mujeres de Cochabamba. Para ello, a través de grupos de discusión y entrevistas se establece el discurso que forman madres e hijas con relación a las narrativas y finalmente, se determina cómo es que integran las características de las princesas en sus propias realidades. Se evidencia que las protagonistas tienen características en común como la amabilidad, la compasión o la belleza, pero también muestran personalidades diferentes que no solo encajan con el arquetipo de damisela en apuros, sino también con el de aventureras, espíritus libres y protectoras. Teniendo esto en cuenta, las mujeres han formado un discurso mixto sobre las narrativas, identificando aspectos positivos y negativos. De esta forma, al consumir estos productos en diferentes etapas de sus vidas ellas han percibido que se reflejan en sus personalidades, motivaciones y algunas acciones, mostrando que existen distintos tipos de feminidad y que los roles de género son solo etiquetas que limitan la complejidad humana.
This research has the purpose of determine how is the cultural consumption of the representation of the main characters of "Cinderella, Mulán and Frozen" since the transgenerational perspective of women from Cochabamba. For it, through discussion groups and interviews, it is established the speech that mothers and daughters create about the narratives and finally it is determined how they integrate the princess characteristics at their own realities. It is discovered that the main characters share aspects as kindness, compassion or beauty, but also they show different personalities that not only fit in the damsel in distress archetype, but also with the adventuress, free spirits, and the protector ones. Taking this into account, women have formed a mixed discourse on the narratives, identifying positive and negative aspects. In this way, by consuming these products at different stages of their lives they have perceived that they are reflected in their personalities, motivations and some actions, showing that there are different types of femininity and that gender roles are just labels that limit human complexity.
This research has the purpose of determine how is the cultural consumption of the representation of the main characters of "Cinderella, Mulán and Frozen" since the transgenerational perspective of women from Cochabamba. For it, through discussion groups and interviews, it is established the speech that mothers and daughters create about the narratives and finally it is determined how they integrate the princess characteristics at their own realities. It is discovered that the main characters share aspects as kindness, compassion or beauty, but also they show different personalities that not only fit in the damsel in distress archetype, but also with the adventuress, free spirits, and the protector ones. Taking this into account, women have formed a mixed discourse on the narratives, identifying positive and negative aspects. In this way, by consuming these products at different stages of their lives they have perceived that they are reflected in their personalities, motivations and some actions, showing that there are different types of femininity and that gender roles are just labels that limit human complexity.
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Vol. 29, No. 49