The Internet as an alternative distribution and communication channel for SMEs producing quality agro-food products

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dc.contributor.authorCarmen Rodríguez Santos
dc.contributor.authorMiguel Cervantes Blanco
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T16:03:08Z
dc.date.available2026-03-22T16:03:08Z
dc.date.issued2011
dc.descriptionCitaciones: 2
dc.description.abstractThis work analyses the use of the Internet as a communication and distribution channel among SMEs in the agro-food sector. The work focuses on the incorporation of this marketing channel by firms from a Spanish region commercializing products under a quality sign, encouraged by the competitive advantage this medium provides. With this objective, 259 firms are investigated, using 62 descriptive items to evaluate their websites.
dc.identifier.doi10.7263/adresic-003-05
dc.identifier.urihttps://doi.org/10.7263/adresic-003-05
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/55956
dc.language.isoen
dc.relation.ispartofaDResearch ESIC International Journal of Communication Research
dc.sourceUniversidad de León
dc.subjectBusiness
dc.subjectDistribution (mathematics)
dc.subjectThe Internet
dc.subjectWork (physics)
dc.subjectMarketing
dc.subjectQuality (philosophy)
dc.subjectChannel (broadcasting)
dc.subjectDescriptive statistics
dc.subjectMarketing channel
dc.subjectFood sector
dc.titleThe Internet as an alternative distribution and communication channel for SMEs producing quality agro-food products
dc.typearticle

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