A MODEL OF THE MODERATING EFFECTS OF PRIOR KNOWLEDGE, LEVEL OF EDUCATION, AND INCOME LEVEL ON THE USE OF EXTRINSIC QUALITY CUES ON CONSUMERS’ QUALITY ASSESSMENTS

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dc.contributor.authorAlejandro Zegarra
dc.contributor.authorCorina Negru
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T18:19:17Z
dc.date.available2026-03-22T18:19:17Z
dc.date.issued2006
dc.description.abstractThe present study follows Steenkamp’s relativistic concept on the effects of personal variables on the relationship between extrinsic cues and perceived quality. It aims to discuss the moderating effects of prior knowledge, level of education, and income level on the use of price, brand name, warranty, country of origin, and advertising on consumers’ quality assessments. A theoretical framework is proposed and several hypotheses are formulated.
dc.identifier.urihttps://doaj.org/article/595aaf8bf552452f87ea339631be16bd
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/69423
dc.language.isoen
dc.relation.ispartofSHILAP Revista de lepidopterología
dc.sourceUniversidad Privada Boliviana
dc.subjectQuality (philosophy)
dc.subjectPsychology
dc.subjectBusiness
dc.subjectMarketing
dc.titleA MODEL OF THE MODERATING EFFECTS OF PRIOR KNOWLEDGE, LEVEL OF EDUCATION, AND INCOME LEVEL ON THE USE OF EXTRINSIC QUALITY CUES ON CONSUMERS’ QUALITY ASSESSMENTS
dc.typearticle

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