Articulación universidad y empresa en procesos de innovación, Sucre Bolivia.
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Investigación y Negocios
Abstract
La innovación es considerada como elemento de competitividad de las empresas, comprender cómo innovan las empresas, ayudará a generar conocimientos útiles para poder diseñar políticas de incentivos adecuadas y eficientes. Esta investigación analiza cuáles debieran ser las estrategias de vinculación Universidad - Empresa que se pueden aplicar mediante un modelo de vinculación para fortalecerlas y lograr avances positivos en la ciudad de Sucre. Se realizó un amplio estudio de campo para obtener información interna y externa sobre la percepción de la U.M.R.P.S.F.X.CH. respecto a la vinculación que tiene con las empresas de la ciudad de Sucre y el aporte que realiza para la generación de procesos de innovación en las mismas; realizando entrevistas a las principales autoridades de unidades facultativas, encuestas a empresas de Sucre en tres sectores: comercial, industrial y servicios, obteniendo resultados y conclusiones interesantes ya que por ejemplo, las principales innovaciones que realizan las empresas de Sucre están enmarcadas en marketing, alianzas estratégicas y lanzamiento de nuevos productos.
Innovation is considered an element in the competitiveness of companies, understanding how companies innovate will help generate useful knowledge to be able to design appropriate and efficient incentive policies. This research analyzes what University-Business linkage strategies should be that can be applied through a linkage model to strengthen them and achieve positive progress in the city of Sucre. An extensive field study was carried out to obtain internal and external information on the perception of the U.M.R.P.S.F.X.CH. regarding the relationship it has with companies in the city of Sucre and the contribution it makes to the generation of innovation processes in them; this by conducting interviews with the main authorities of facultative units, surveys of companies in Sucre in three sectors: commercial, industrial and services, obtaining interesting results and conclusions since, for example, the main innovations carried out by companies in Sucre are framed in marketing, strategic alliances and the launching new products.
Innovation is considered an element in the competitiveness of companies, understanding how companies innovate will help generate useful knowledge to be able to design appropriate and efficient incentive policies. This research analyzes what University-Business linkage strategies should be that can be applied through a linkage model to strengthen them and achieve positive progress in the city of Sucre. An extensive field study was carried out to obtain internal and external information on the perception of the U.M.R.P.S.F.X.CH. regarding the relationship it has with companies in the city of Sucre and the contribution it makes to the generation of innovation processes in them; this by conducting interviews with the main authorities of facultative units, surveys of companies in Sucre in three sectors: commercial, industrial and services, obtaining interesting results and conclusions since, for example, the main innovations carried out by companies in Sucre are framed in marketing, strategic alliances and the launching new products.
Description
Vol. 17, No. 29