El discurso religioso en la publicidad de Coca-Cola: una aproximación semiótica a sus spots comerciales
| dc.contributor.author | Víctor Quelca Mamani | |
| dc.coverage.spatial | Bolivia | |
| dc.date.accessioned | 2026-03-22T17:12:00Z | |
| dc.date.available | 2026-03-22T17:12:00Z | |
| dc.date.issued | 2004 | |
| dc.description.abstract | Drinking Coca-Cola is a habit, but it is also one of contemporary societies modern rituals due to aggressive publicity campaigns.The company s advertising cr... | |
| dc.identifier.uri | https://dialnet.unirioja.es/descarga/articulo/2475865.pdf | |
| dc.identifier.uri | https://andeanlibrary.org/handle/123456789/62757 | |
| dc.language.iso | es | |
| dc.relation.ispartof | Opción: Revista de Ciencias Humanas y Sociales | |
| dc.source | Gabriel René Moreno Autonomous University | |
| dc.subject | Humanities | |
| dc.subject | Art | |
| dc.title | El discurso religioso en la publicidad de Coca-Cola: una aproximación semiótica a sus spots comerciales | |
| dc.type | article |