Percepción de actores locales respecto al turismo comunitario en la provincia Pastaza Ecuador
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Investigación y Negocios
Abstract
El turismo es un sector clave para Ecuador, ya que aporta significativamente al crecimiento económico y al empleo en el país, especialmente en las zonas rurales. La Amazonía ecuatoriana es una región privilegiada por su patrimonio cultural y natural, con una gran variedad de paisajes. El turismo comunitario es una de las estrategias de Ecuador para reducir la pobreza y preservar estos recursos, fomentar el desarrollo sostenible y la conservación del medio ambiente. El objetivo principal de esta investigación fue identificar la percepción de actores locales respecto al turismo comunitario en la provincia Pastaza. La metodología se desarrolla en tres fases (conceptual, metodológica y empírica) su diseño fue cualitativa, aunque por su enfoque también descriptiva ya que se han realizado análisis cuantitativos en las zonas de estudio para recoger información y dar validez a los resultados obtenidos. El estudio aportó información relevante para la definición de políticas y estrategias dirigidas el desarrollo sostenible del turismo comunitario, que permiten involucramiento con los emprendedores imprescindible para el desarrollo del turismo
Tourism is a key sector for Ecuador, as it contributes significantly to the country's economic growth and employment, particularly in rural areas. The Ecuadorian Amazon is a privileged region with a rich cultural and natural heritage, offering a wide variety of landscapes. Community tourism is one of Ecuador's strategies to reduce poverty, preserve these resources, promote sustainable development, and conserve the environment. The main objective of this research was to identify the perception of local actors regarding community tourism in the Pastaza province. The methodology was developed in three phases (conceptual, methodological, and empirical). Its design was qualitative, and while its approach was qualitative, it was also descriptive, as quantitative analyses were conducted in the study areas to collect information and validate the results obtained. The study provided relevant information for the development of policies and strategies aimed at the sustainable development of community tourism, fostering engagement with entrepreneurs, which is essential for tourism development.
Tourism is a key sector for Ecuador, as it contributes significantly to the country's economic growth and employment, particularly in rural areas. The Ecuadorian Amazon is a privileged region with a rich cultural and natural heritage, offering a wide variety of landscapes. Community tourism is one of Ecuador's strategies to reduce poverty, preserve these resources, promote sustainable development, and conserve the environment. The main objective of this research was to identify the perception of local actors regarding community tourism in the Pastaza province. The methodology was developed in three phases (conceptual, methodological, and empirical). Its design was qualitative, and while its approach was qualitative, it was also descriptive, as quantitative analyses were conducted in the study areas to collect information and validate the results obtained. The study provided relevant information for the development of policies and strategies aimed at the sustainable development of community tourism, fostering engagement with entrepreneurs, which is essential for tourism development.
Description
Vol. 17, No. 30