Factors Influencing Online Purchase Intention among PPR Simpang Perdana, Taiping

Abstract

Since Malaysia's first phase of Movement Control Order, online purchasing activity among Malaysians has risen unexpectedly. To put it another way, the worldwide epidemic COVID-19 created additional opportunity for e-commerce companies like Shopee to expand. As a result, the goal of this research is to discover more about the factors that influence Malaysians' willingness to buy online. Online buyers who have made at least once transaction from Shopee Malaysia website were included in this study. This study used a quantitative method, with 100 responses gathered via an online questionnaire from online shoppers living in the housing area of Projek Perumahan Rakyat Simpang Perdana, Taiping who had made at least one purchase on Shopee Malaysia. The findings showed that there is a positive relationship between product quality, product price, buying experience, after-sales service, and online consumer satisfaction.