Understanding the Willingness to Pay for Ecotourism Services in Natural Waterfall Areas

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dc.contributor.authorAlejandro Parra Saad
dc.contributor.authorRosalina González Forero
dc.contributor.authorMayerling Sanabria Buitrago
dc.contributor.authorC. Terranova
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T19:40:19Z
dc.date.available2026-03-22T19:40:19Z
dc.date.issued2025
dc.description.abstractThis study aims to determine visitors’ willingness to pay (WTP) for ecotourism services in the La Algarroba waterfall in Monterrey, Casanare, Colombia. We chose this location because it is part of a green corridor with a high potential for ecotourism. We estimated the willingness-to-pay (WTP) using the double-bounded dichotomous choice contingent valuation method. Our findings reveal that visitors participate more in ecotourism when they understand the flow of ecosystem benefits, when more income is generated for local communities, and when they have a higher opinion of public safety in the area. The latter is significant after the Colombian peace treaty.
dc.identifier.doi10.37741/t.73.3.12
dc.identifier.urihttps://doi.org/10.37741/t.73.3.12
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/77429
dc.language.isoen
dc.relation.ispartofTourism
dc.sourceLa Salle University
dc.subjectWillingness to pay
dc.subjectWaterfall
dc.subjectEcotourism
dc.subjectNatural (archaeology)
dc.subjectBusiness
dc.subjectNature tourism
dc.subjectTourism
dc.subjectMarketing
dc.subjectContingent valuation
dc.subjectGeography
dc.titleUnderstanding the Willingness to Pay for Ecotourism Services in Natural Waterfall Areas
dc.typearticle

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