Diffusion of mobile banking among rural women: Incentivizing local leaders vs. a marketing campaign

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dc.contributor.authorPablo Brañas‐Garza
dc.contributor.authorJaromír Kovářík
dc.contributor.authorEricka Gabriela Rascon Ramirez
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T19:25:30Z
dc.date.available2026-03-22T19:25:30Z
dc.date.issued2024
dc.identifier.doi10.2139/ssrn.4974966
dc.identifier.urihttps://doi.org/10.2139/ssrn.4974966
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/75975
dc.language.isoen
dc.publisherRELX Group (Netherlands)
dc.relation.ispartofSSRN Electronic Journal
dc.sourceUniversidad Loyola
dc.subjectBusiness
dc.subjectDiffusion
dc.subjectMobile marketing
dc.subjectMarketing
dc.subjectMobile banking
dc.subjectInnovation diffusion
dc.subjectAdvertising
dc.titleDiffusion of mobile banking among rural women: Incentivizing local leaders vs. a marketing campaign
dc.typearticle

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