Big Data Marketing: una aproximación
| dc.contributor.author | Samuel Israel Goyzueta Rivera | |
| dc.coverage.spatial | Bolivia | |
| dc.date.accessioned | 2026-03-22T15:09:46Z | |
| dc.date.available | 2026-03-22T15:09:46Z | |
| dc.date.issued | 2015 | |
| dc.description | Citaciones: 5 | |
| dc.description.abstract | Nowadays, the concepts of Business Analytics and Big Data are gaining a lot of interest in all spheres of society; in enterprises and academy as well, specif... | |
| dc.identifier.uri | http://www.redalyc.org/pdf/4259/425941232007.pdf | |
| dc.identifier.uri | https://andeanlibrary.org/handle/123456789/50748 | |
| dc.language.iso | es | |
| dc.publisher | Universidad Católica Boliviana San Pablo | |
| dc.relation.ispartof | Revista perspectivas/Perspectivas | |
| dc.source | Universidad Católica Bolivia San Pablo | |
| dc.subject | Economics | |
| dc.subject | Marketing | |
| dc.title | Big Data Marketing: una aproximación | |
| dc.type | article |