A MODEL OF THE MODERATING EFFECTS OF PRIOR KNOWLEDGE, LEVEL OF EDUCATION, AND INCOME LEVEL ON THE USE OF EXTRINSIC QUALITY CUES ON CONSUMERS’ QUALITY ASSESSMENTS

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dc.contributor.authorAlejandro Zegarra
dc.contributor.authorCorina Negru
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T17:17:50Z
dc.date.available2026-03-22T17:17:50Z
dc.date.issued2005
dc.description.abstractThe present study follows Steenkamp’s relativistic concept on the effects of personal variables on the relationship between extrinsic cues and perceived quality. It aims to discuss the moderating effects of prior knowledge, level of education, and income level on the use of price, brand name, warranty, country of origin, and advertising on consumers’ quality assessments. A theoretical framework is proposed and several hypotheses are formulated.
dc.identifier.doi10.23881/idupbo.005.1-3e
dc.identifier.urihttps://doi.org/10.23881/idupbo.005.1-3e
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/63336
dc.language.isoen
dc.relation.ispartofRevista Investigación & Desarrollo
dc.sourceUniversidad Privada Boliviana
dc.subjectWarranty
dc.subjectQuality (philosophy)
dc.subjectPerceived quality
dc.subjectMarketing
dc.subjectPsychology
dc.subjectAdvertising
dc.subjectBusiness
dc.titleA MODEL OF THE MODERATING EFFECTS OF PRIOR KNOWLEDGE, LEVEL OF EDUCATION, AND INCOME LEVEL ON THE USE OF EXTRINSIC QUALITY CUES ON CONSUMERS’ QUALITY ASSESSMENTS
dc.typearticle

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