Representaciones sociales y medios de comunicación: el caso de la Ley de Servicios de Comunicación Audiovisual Argentina
Abstract
Los medios masivos de comunicación funcionan como escenarios en los que se libran las batallas por las representaciones sociales. Pero, a la vez, son actores políticos. La generación de debates públicos acerca de su funcionamiento se diferencia de cualquier otro debate porque involucra, de modo directo, su rol social y político como constructores y difusores de pensamiento. En este sentido, la fuerte puja originada alrededor de la discusión por la aprobación de la Ley N° 26.522, de Servicios de Comunicación Audiovisual (LSCA) en octubre de 2009 en Argentina, constituye un ejemplo de los diversos niveles en los que se traban las luchas por las representaciones sociales. El objetivo del trabajo consiste en dar cuenta de la disputa que se produjo -y que continúa vigente-alrededor de la libertad de expresión como idea central de la concepción de la comunicación que debe primar en la política pública.
The mass media are scenarios in which battles for social representations are fought. But, at the same time, they are political actors. Public debates about its performance are different from any other discussion because they involve, directly, its social and political role as builders and distributors of thought. In this sense, the strong discussion originated around the adoption of Law No. 26,522, on Audiovisual Communication Services in October 2009, is an example of the different levels at which they put up struggles for social representations. The aim of this work is to give an account of the dispute that occurred -and continues in force- in Argentina around freedom of expression as a central idea the of the concept of communication that should prevail in public policy.
The mass media are scenarios in which battles for social representations are fought. But, at the same time, they are political actors. Public debates about its performance are different from any other discussion because they involve, directly, its social and political role as builders and distributors of thought. In this sense, the strong discussion originated around the adoption of Law No. 26,522, on Audiovisual Communication Services in October 2009, is an example of the different levels at which they put up struggles for social representations. The aim of this work is to give an account of the dispute that occurred -and continues in force- in Argentina around freedom of expression as a central idea the of the concept of communication that should prevail in public policy.
Description
Vol. 18, No. 27