Exploring Public Support for Bolivia’s Protected Areas: A Contingent Valuation Approach

Abstract

This study investigates Bolivians’ willingness to pay for an annual passport facilitating visits to protected areas (PAs) in Bolivia, aiming to address challenges in PA financing and management amidst escalating deforestation. Employing the contingent valuation method, a representative sample of citizens aged 18 or older from major cities across Bolivia participated in a telephone interviewing questionnaire. The findings reveal limited public awareness and recognition of PAs, alongside significant interest in visiting these areas for tourism purposes or simply donating to the system to reduce its current financial gaps. Concerns regarding trust and transparency in fund management are highlighted, with demographic factors and perceptions influencing willingness to pay estimated at approximately USD 35 for a one-year passport. This study underscores the necessity for targeted interventions to enhance public awareness, improve infrastructure, and ensure transparency in fund management, thereby promoting sustainable tourism and safeguarding Bolivia’s PAs.