Liderazgo positivo y gestión estratégica 4.0

Abstract

The research analyzes positive leadership and strategic management 4.0 in the context of digital transformation, emphasizing the integration of artificial intelligence (AI) in decision-making based on the analysis of operational and financial risks through heat maps. The objective of the study is to evaluate how positive leadership enhances the strategic use of AI to improve decision-making effectiveness in contemporary organizations. The methodology corresponds to applied research, with a mixed-methods approach and a non-experimental, descriptive–analytical, cross-sectional design. The population consisted of executives and strategic decision-makers from organizations in the productive, financial, and service sectors, with an intentional sample of 85 participants. The instruments included Likert-type questionnaires, risk assessment matrices, and semi-structured interviews, validated through expert judgment. Quantitative data were processed using SPSS, while qualitative data were analyzed through thematic categorization. The results show high mean values in positive leadership, AI use, and risk-based decision-making, as well as positive and significant correlations among these variables. In addition, ANOVA analysis revealed statistically significant differences in strategic effectiveness according to the level of AI use. It is concluded that the integration of positive leadership, artificial intelligence, and visual tools such as heat maps strengthens strategic management 4.0, promoting more ethical, efficient, and resilient decision-making in complex and digitalized organizational environments.