A Model for Discovering Entrepreneurial Opportunities in Creating Micro Businesses with the Central Role of Women

Abstract

The purpose of the research is to develop a strategic model of discovering entrepreneurial opportunities in the creation of micro businesses with the central role of women. This research has been done by exploratory mixed method. The statistical population of the study includes female entrepreneurs introduced by the Guilan governorate in 1398. Purposeful sampling was used in this study to achieve theoretical data saturation. Semi-structured interviews were conducted with 20 people, exploring the factors affecting the discovery of entrepreneurial opportunities in micro-businesses through the foundation data theory using MAXQDA10. Then, in the quantitative section, a 58-item questionnaire developed from the final framework of the study (literature review and qualitative model) was developed and distributed to 140 entrepreneurs in Guilan province. Data were analyzed by exploratory factor analysis using LISREL software. In order to determine the validity of the research, two methods of participant review and review of non-participating experts (faculty members) were used. Validity of the questionnaire was assessed by exploratory factor analysis. The results showed that economic factors and managerial factors have the most influence on the creation of micro businesses by women.