DON ALFONSO: DE REPORTERO DE LA BIODIVERSIDAD HACIA LA DIVULGACIÓN CIENTÍFICA, UNA ESTRATEGIA DE EDUCOMUNICACIÓN EN YAKU

Abstract

Throughout history people have developed special imaginaries about museums. In fact, in the twentieth century the main purpose of museums was collecting works of art or objects to be exhibited. Nonetheless, perspectives around them were modified into a new era where museums contemplated debate, collective dialogue, and most of all changed their main reason in the way of how they introduce their contents to communities and visitors. In Yaku Parque Museo del Agua its educative and communicational teams identified the necessities of creating methods to divulge scientific topics regarding environment and encourage critical opinions in people through their previous knowledge in this specific theme. Consequently, “Don Alfonso the Biodiversity Reporter” was created in 2018 in order to look for this purpose. Furthermore, the objectives of this project involve using innovative ways of information such as social networks and promoting new strategies of scientific divulgation because this kind of information in history used to be encrypted or were far out to reach. As a result, it could cause a blurry image of how people perceive these topics and tend to think about problems only when it affects one’s personal environment. The reflections and actions in Yaku’s visitors have created dialogue with its main ideals in which the museum is conceiving exhibitions, educational and community activities making possible to achieve significant experiences and change ideas of how people see museums in society.