Do market oriented firms adopt Web 2.0 technologies? An empirical study in hospitality firms

Date

2011

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Springer Science+Business Media

Abstract

Description

Citaciones: 24

Keywords

Market intelligence, Dissemination, Market orientation, Hospitality, Business, The Internet, Marketing, Entrepreneurship, Structural equation modeling, Industrial organization

Citation

DOI

10.1007/s11365-011-0207-y

URI

https://doi.org/10.1007/s11365-011-0207-y
 https://andeanlibrary.org/handle/123456789/47260

Collections

Artículo Científico Publicado