Crisis Communication and the Underserved: The Case for Partnering with Institutions of Faith

Abstract

Abstract A continuing program of research points to faith and spirituality as a critical resource in managing psychological duress, especially among minority communities in the United States. The current essay argues for crisis communication research and campaign efforts that partner with religious organizations in order to reach historically underserved and at-risk communities. Keywords: Crisis CommunicationFaithSpiritualityDiversity Additional informationNotes on contributorsKenneth A. Lachlan Kenneth A. Lachlan is an Associate Professor of Communication Studies at the University of Massachusetts Boston Patric R. Spence Patric R. Spence is an Associate Professor in the School of Communication at Western Michigan University