El turismo como fuente de desarrollo socioeconómico: caso Cocachimba, Amazonas 2020
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Rev. aportes de la comunicación
Abstract
El turismo en el desarrollo socioeconómico de localidades rurales con estándares de vida por debajo de uno observado en la ciudad, representa el motor y medio principal del cual éstos se valen para mejorar positivamente su calidad de vida. En el presente estudio, de enfoque cuantitativo y nivel descriptivo, se tuvo una muestra conformada por 36 hogares que lo conforman en promedio cuatro individuos del Anexo de Cocachimba, una localidad que aborda al segundo atractivo turístico más importante de la región de Amazonas, como lo son las Cataratas de Gocta, mismas que han sido objeto para implementar, por parte de las autoridades regionales, oferta turística que impulse la visita de nacionales y extranjeros. En relación a ello, la investigación concluyó en la contribución positiva de la actividad turística en el desarrollo socioeconómico de la localidad, ya que, aspectos como generación de empleo (89%) y el emprendimiento de nuevos negocios (92%), mejor acceso a servicios básicos (72%), educación (61%) y vías de comunicación (81%), representaron los principales factores donde el turismo ha tenido una participación muy positiva (75%); teniendo además capacitaciones para brindar un mejor servicio turístico (81%), generando que la comunidad se muestre entusiasmada y exaltada positivamente cuando al turismo se refiere (53%)
Tourism in the socioeconomic development of rural localities with living standards below one observed in the city, represents the main engine and means that they use to positively improve their quality of life. In the present study, with a quantitative approach and a descriptive level, there was a sample made up of 36 households that make up an average of 4 individuals from the Cocachimba Annex, a town that addresses the second most important tourist attraction in the Amazonas region, as indicated by They are the Gocta Waterfalls, which have been subject to the implementation, by the regional authorities, of a tourist offer that encourages the visit of natio-nals and foreigners. In relation to this, the investigation concluded in the positive contribution of the tourist activity in the socioeconomic development of the locality, since, aspects such as em-ployment generation (89%) and the entrepreneurship of new businesses (92%), better access to basic services (72%), education (61%) and communication routes (81%), represented the main factors where tourism has had a very positive participation (75%); also having training to provide a better tourist service (81%), causing the community to be enthusiastic and positively exalted when tourism is concerned (53%)
Tourism in the socioeconomic development of rural localities with living standards below one observed in the city, represents the main engine and means that they use to positively improve their quality of life. In the present study, with a quantitative approach and a descriptive level, there was a sample made up of 36 households that make up an average of 4 individuals from the Cocachimba Annex, a town that addresses the second most important tourist attraction in the Amazonas region, as indicated by They are the Gocta Waterfalls, which have been subject to the implementation, by the regional authorities, of a tourist offer that encourages the visit of natio-nals and foreigners. In relation to this, the investigation concluded in the positive contribution of the tourist activity in the socioeconomic development of the locality, since, aspects such as em-ployment generation (89%) and the entrepreneurship of new businesses (92%), better access to basic services (72%), education (61%) and communication routes (81%), represented the main factors where tourism has had a very positive participation (75%); also having training to provide a better tourist service (81%), causing the community to be enthusiastic and positively exalted when tourism is concerned (53%)
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No. 34