Comercio electrónico y competitividad empresarial en las agencias de viajes y turismo de Puno
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Abstract
Se realizó una investigación observacional, cuantitativa y correlacional, para determinar la relación entre el comercio electrónico y la competitividad empresarial. Se utilizó el cuestionario de Obregón, para medir la variable comercio electrónico y el cuestionario de Jerí para la competitividad empresarial, ambos instrumentos fueron aplicados a una muestra probabilística de 74 agencias de viajes y turismo. Se comprueba que, para el comercio electrónico, el 73,0% considera que casi siempre es importante la seguridad; la distribución un 66,2% y el uso de la segmentación el 58,1%. Con relación a la competitividad empresarial el 41,9% considera que a veces apuesta por la innovación; el 70,3% casi siempre opta por la tecnología y el 64,9% se inclina casi siempre por la agilidad comercial. Se concluye que la implementación de servicios de comercio electrónico puede permitir que las agencias de viajes alcancen a un público más amplio de posibles clientes a través de internet, además de mejorar la experiencia de compra y la gestión de reservas, lo que a su vez hace que la gestión operativa de la empresa sea más eficiente.
An observational, quantitative and correlational research was carried out to determine the relationship between electronic commerce and business competitiveness. The Obregón questionnaire was used to measure the electronic commerce variable and the Jerí questionnaire for business competitiveness, both instruments were applied to a probabilistic sample of 74 travel and tourism agencies. It is found that for electronic commerce, 73.0% consider that security is almost always important; distribution 66.2% and the use of segmentation 58.1%. In relation to business competitiveness, 41.9% consider that they sometimes opt for innovation; 70.3% almost always opt for technology and 64.9% almost always lean towards commercial agility. It is concluded that the implementation of e-commerce services can allow travel agencies to reach a broader audience of potential customers through the Internet, in addition to improving the purchasing experience and reservation management, which in turn makes that the operational management of the company is more efficient.
An observational, quantitative and correlational research was carried out to determine the relationship between electronic commerce and business competitiveness. The Obregón questionnaire was used to measure the electronic commerce variable and the Jerí questionnaire for business competitiveness, both instruments were applied to a probabilistic sample of 74 travel and tourism agencies. It is found that for electronic commerce, 73.0% consider that security is almost always important; distribution 66.2% and the use of segmentation 58.1%. In relation to business competitiveness, 41.9% consider that they sometimes opt for innovation; 70.3% almost always opt for technology and 64.9% almost always lean towards commercial agility. It is concluded that the implementation of e-commerce services can allow travel agencies to reach a broader audience of potential customers through the Internet, in addition to improving the purchasing experience and reservation management, which in turn makes that the operational management of the company is more efficient.
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Vol. 4, No. 6