Logística inversa en empresas de comercialización de productos masi vos. Caso Industrias Venado S.A
Abstract
En este artículo se aborda un tema escasamente estudiado en Bolivia, con respecto a la logística, el cual es la logística inversa, que se refiere, entre otras cosas, al retiro de productos defectuosos y/o vencidos, de los puntos de venta y a la reutilización de envases de productos de consumo masivo. Se aborda a través de un estudio de tipo explicativo, no experimental, transeccional y descriptivo en el que se analiza la logística de una empresa dedicada a la comercialización de productos de consumo masivo, que requieren de una profundización de la cadena logística que haga frente a los problemas generados en el proceso de producción, comercialización y consumo de productos, en los que se encuentran productos vencidos, dañados y un contingente de desechos por envases que perjudican al consumidor y su medio ambiente. Los resultados muestran una concentración de los esfuerzos de los ejecutivos y empresarios, en la fase de aprovisionamiento de insumos y distribución de productos, no así en la logística de reemplazo de productos dañados, retiro o sustitución de productos vencidos y tratamiento de desechos, lo cual incide en la calidad del producto. Las conclusiones apuntan a que la temática de la logística inversa en Bolivia es un asunto de largo plazo, en la que las empresas e industrias productoras de consumo masivo, muestran rechazo a invertir en recursos destinados a la logística de reemplazo de artículos vencidos y tratamiento de residuos en beneficio del medio ambiente.
This article deals with a topic that has been scarcely studied in Bolivia, regarding logistics, which is reverse logistics, which refers, among other things, to the withdrawal of defective and/or expired products, from the points of sale and to the reuse of containers for mass consumption products. It is approached through an explanatory, non-experimental, cross-sectional and descriptive study in which the logistics of a company dedicated to the commercialization of mass consumption products is analyzed, which require a deepening of the logistics chain to deal with the problems generated in the process of production, commercialization and consumption of products, in which there are expired, damaged products and a contingent of waste from packaging that harms the consumer and their environment. The results show a concentration of the efforts of the executives and businessmen, in the phase of provision of inputs and distribution of products, but not in the logistics of replacement of damaged products, removal or replacement of expired products and waste treatment, which affects the quality of the product. The conclusions point to the fact that the issue of reverse logistics in Bolivia is a long-term issue, in which companies and industries producing mass consumption show a reluctance to invest in resources for the logistics of replacing expired items and treatment of waste for the benefit of the environment.
This article deals with a topic that has been scarcely studied in Bolivia, regarding logistics, which is reverse logistics, which refers, among other things, to the withdrawal of defective and/or expired products, from the points of sale and to the reuse of containers for mass consumption products. It is approached through an explanatory, non-experimental, cross-sectional and descriptive study in which the logistics of a company dedicated to the commercialization of mass consumption products is analyzed, which require a deepening of the logistics chain to deal with the problems generated in the process of production, commercialization and consumption of products, in which there are expired, damaged products and a contingent of waste from packaging that harms the consumer and their environment. The results show a concentration of the efforts of the executives and businessmen, in the phase of provision of inputs and distribution of products, but not in the logistics of replacement of damaged products, removal or replacement of expired products and waste treatment, which affects the quality of the product. The conclusions point to the fact that the issue of reverse logistics in Bolivia is a long-term issue, in which companies and industries producing mass consumption show a reluctance to invest in resources for the logistics of replacing expired items and treatment of waste for the benefit of the environment.
Description
Vol. 2, No. 3