Innovación en los modelos de administración de empresas: Revisión de literatura
Date
Journal Title
Journal ISSN
Volume Title
Publisher
Impulso
Abstract
La innovación en los modelos de administración de empresas es relevante en un entorno caracterizado por cambios rápidos y disruptivos. Esta revisión de literatura se centra en las tendencias, retos y oportunidades que configuran este ámbito, enfatizando la necesidad de adaptarse a las nuevas dinámicas del mercado. Los objetivos son identificar las tendencias que impulsan la innovación, examinar los principales obstáculos y explorar oportunidades emergentes y mejores prácticas. A través de un enfoque cualitativo, se recopilaron, analizaron y sintetizaron investigaciones previas. Los resultados destacan que las tendencias más significativas son la digitalización, la sostenibilidad, la personalización y la mejora de la experiencia del cliente. Sin embargo, se identifican retos importantes, como las barreras tecnológicas y culturales. Se concluye describiendo que las oportunidades emergentes se enfocan en el aprovechamiento de plataformas digitales, tecnologías avanzadas, modelos circulares y alianzas estratégicas, elementos esenciales para fomentar la innovación empresarial y afrontar los desafíos actuales.
Innovation in business management models is relevant in an environment characterized by rapid and disruptive changes. This literature review focuses on the trends, challenges, and opportunities that shape this field, emphasizing the need to adapt to the new market dynamics. The objectives are to identify the trends driving innovation, examine the main obstacles, and explore emerging opportunities and best practices. Using a qualitative approach, previous research was collected, analyzed, and synthesized. The results highlight that the most significant trends are digitalization, sustainability, personalization, and improving customer experience. However, important challenges, such as technological and cultural barriers, are identified. The conclusion describes that emerging opportunities focus on leveraging digital platforms, advanced technologies, circular models, and strategic alliances, all essential elements to foster business innovation and address current challenges.
Innovation in business management models is relevant in an environment characterized by rapid and disruptive changes. This literature review focuses on the trends, challenges, and opportunities that shape this field, emphasizing the need to adapt to the new market dynamics. The objectives are to identify the trends driving innovation, examine the main obstacles, and explore emerging opportunities and best practices. Using a qualitative approach, previous research was collected, analyzed, and synthesized. The results highlight that the most significant trends are digitalization, sustainability, personalization, and improving customer experience. However, important challenges, such as technological and cultural barriers, are identified. The conclusion describes that emerging opportunities focus on leveraging digital platforms, advanced technologies, circular models, and strategic alliances, all essential elements to foster business innovation and address current challenges.
Description
Vol. 4, No. 8
Keywords
digitalización, innovación empresarial, modelos de administración, oportunidades emergentes, sostenibilidad., digitalization, business innovation, management models, emerging opportunities, sustainability., digitalização, inovação empresarial, modelos de administração, oportunidades emergentes, sustentabilidade.