LOS NUEVOS ECOSISTEMAS MEDIÁTICOS Y LAS NUEVAS NARRATIVAS: UNA OPORTUNIDAD PARA EL PERIODISMO TRANSMEDIA Y CROSSMEDIA EN BOLIVIA
Abstract
A partir de los cambios tecnológicos y una real crisis de los medios de comunicación tradicionales; este escrito busca entender la emergencia del internet como quinto poder y la mirada teórica de la ecología de los medios, la cual, propone el concepto de ecosistemas mediáticos en los cuales los medios convergen, generando nuevas formas de comunicación y destronando la lógica lineal de las viejas teorías de comunicación masiva. Estos ecosistemas incluyen a todos los medios, nuevos y tradicionales; pero disponen de características propias, que hacen de las antes audiencias meramente receptoras, un universo centrado en los mismos usuarios, llamados hoy prosumidores. Nacen entonces, nuevas narrativas caracterizadas por la multimedialidad y lo multiplataforma; los conceptos de crossmedia y transmedia se convierten en la nueva lógica de contar historias, e involucrar a los prosumidores en su construcción. El periodismo como práctica y concepción basada en los relatos, se sumerge en estos cambios y los adapta a su práctica o se dispone como una nueva oportunidad para acercarse más al ciudadano. Por último, analizamos la situación boliviana en esta transformación, y nos aproximamos a develar la realidad de nuestro propio ecosistema mediático, para develar si existe un ambiente propicio para la incursión en estas narrativas.
From the technological changes through a traditional media real crisis, this paper looks forward an understanding of the emerging of internet as a fifth state and a theorical look of media ecology, which propose the concept of a media ecosystem, where media is converging, generating new communication and taking apart the linear logic of aged mass media theories. These ecosystems involve all media, new and traditional; but they have their own characteristics, that make, the before called audience, a new universe, user centered now known as prosumators. Therefore, new narratives have borned featuring multimedia and multitasking; the crossmedia and transmedia concepts have become in a new way of narrative, involving prosumators in its construction. Journalism as a practice and concept that is based on storytelling, dig in these changes and adapt them to its practice, and is arranged a new opportunity to get closer to the citizen. At last, paper analyze the current Bolivian situation on this transformation, and gets closer to indeed in its media ecosystem reality, getting to know if there is an auspicious environment to develop and dabble on these new narratives.
From the technological changes through a traditional media real crisis, this paper looks forward an understanding of the emerging of internet as a fifth state and a theorical look of media ecology, which propose the concept of a media ecosystem, where media is converging, generating new communication and taking apart the linear logic of aged mass media theories. These ecosystems involve all media, new and traditional; but they have their own characteristics, that make, the before called audience, a new universe, user centered now known as prosumators. Therefore, new narratives have borned featuring multimedia and multitasking; the crossmedia and transmedia concepts have become in a new way of narrative, involving prosumators in its construction. Journalism as a practice and concept that is based on storytelling, dig in these changes and adapt them to its practice, and is arranged a new opportunity to get closer to the citizen. At last, paper analyze the current Bolivian situation on this transformation, and gets closer to indeed in its media ecosystem reality, getting to know if there is an auspicious environment to develop and dabble on these new narratives.
Description
Vol. 25, No. 40