Herramientas del marketing digital que permiten desarrollar presencia online, analizar la web, conocer a la audiencia y mejorar los resultados de búsqueda
Abstract
El gran avance de la tecnología es un hecho y este se refleja en varios aspectos de la cotidianeidad como ser el ámbito laboral, por este motivo resulta imperativo tener una presencia online bien gestionada para el desarrollo de cualquier negocio. En tal sentido, la siguiente investigación describe y clasifica, de acuerdo a su funcionalidad, diferentes herramientas de marketing digital que están al alcance de todos. Por otra parte, se detalla también uno de los aspectos más relevantes del marketing digital que son las estrategias de buscadores, SEO y SEM, las cuales permiten tener un mejor posicionamiento en los resultados de búsqueda, lo que se traduce en un mayor número de clientes potenciales.
The great advancement of technology is a fact and this is reflected in several aspects of everyday life such as the field of work, for this reason it is imperative to have a well-managed online presence for the development of any business. In this sense, the following research describes and classifies, according to its functionality, different digital marketing tools that are available to everyone. On the other hand, it also details one of the most relevant aspects of digital marketing that are search engine strategies, SEO and SEM, which allow you to have a better positioning in the search results and this translates into a greater number of potential customers.
The great advancement of technology is a fact and this is reflected in several aspects of everyday life such as the field of work, for this reason it is imperative to have a well-managed online presence for the development of any business. In this sense, the following research describes and classifies, according to its functionality, different digital marketing tools that are available to everyone. On the other hand, it also details one of the most relevant aspects of digital marketing that are search engine strategies, SEO and SEM, which allow you to have a better positioning in the search results and this translates into a greater number of potential customers.
Description
No. 45