Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America's Businessto-Business Sector

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dc.contributor.authorJuan Carlos Bustamante
dc.contributor.authorJuan Carlos Sosa Varela
dc.contributor.authorJorge Bullemore
dc.contributor.authorFabiola Monje-Cueto
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T19:44:25Z
dc.date.available2026-03-22T19:44:25Z
dc.date.issued2025
dc.identifier.doi10.2139/ssrn.5433614
dc.identifier.urihttps://doi.org/10.2139/ssrn.5433614
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/77834
dc.language.isoen
dc.publisherRELX Group (Netherlands)
dc.relation.ispartofSSRN Electronic Journal
dc.sourceTecnológico de Monterrey
dc.subjectBusiness
dc.subjectCustomer relationship management
dc.subjectProcess management
dc.subjectKnowledge management
dc.subjectEmpirical research
dc.subjectMarketing
dc.subjectField (mathematics)
dc.subjectComputer science
dc.subjectIndustrial organization
dc.titleLeveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America's Businessto-Business Sector
dc.typearticle

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