Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America's Businessto-Business Sector

Date

2025

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

RELX Group (Netherlands)

Abstract

Description

Keywords

Business, Customer relationship management, Process management, Knowledge management, Empirical research, Marketing, Field (mathematics), Computer science, Industrial organization

Citation

DOI

10.2139/ssrn.5433614

URI

https://doi.org/10.2139/ssrn.5433614
 https://andeanlibrary.org/handle/123456789/77834

Collections

Artículo Científico Publicado