CoupTube: framing mediático sobre la democracia a partir de los casos "Bolivia: Intento de Golpe" y "Corea del Sur: Ley Marcial" en CNN y BBC
Abstract
La presente investigación descriptiva tuvo como objetivo establecer el framing mediático de CNN y BBC (incluidas sus versiones en español) en YouTube respecto a la democracia en Bolivia y en Corea del Sur a través de los casos de "Intento de Golpe" y "Ley Marcial". Esto tuvo el fin de contribuir al diálogo sobre la ciudadanía digital y el discurso global sobre la democracia, y conocer la representación de la democracia que ofrecen estas empresas periodísticas. Con una muestra intencional de ocho videos y sus comentarios, se aplicó una metodología mixta de análisis de contenido, considerando la interacción entre los frames mediáticos en los videos y los frames de audiencia en los comentarios. Los resultados mostraron que la representación de la democracia por parte de los medios y el público depende de: (1) El lenguaje y la cultura. (2) El discurso de "nosotros" vs. "ellos". Esto demuestra que el proceso comunicacional de framing se actualiza constantemente, basándose en el sesgo ideológico de los medios y la crítica del público, y exige un diálogo directo con quienes viven en estos mundos de referencialidad para su entendimiento.
The present descriptive investigation had the objective of establishing the media framing of CNN and BBC (including their versions in Spanish) in YouTube regarding democracy of Bolivia and of South Korea through the cases of "Coup Attempt" and "Martial Law". The purpose was to contribute to the dialogue regarding digital citizenship and global discourse of democracy, and to know the representation of democracy given by these journalistic enterprises. With a purposive sample of eight videos and their comments, a mixed methodology of content analysis was applied considering the interaction between the media frames in the videos and audience frames in the comments. The results showed the representation of democracy by the media and the public to be dependent upon: (1) Language and culture. (2) Discourse of "us" vs. "them". This shows the communicational process of framingto be constantly updated based on the ideological bias of the media and the criticality of the public and demands direct dialogue with people who live in these worlds of reference for its understanding.
The present descriptive investigation had the objective of establishing the media framing of CNN and BBC (including their versions in Spanish) in YouTube regarding democracy of Bolivia and of South Korea through the cases of "Coup Attempt" and "Martial Law". The purpose was to contribute to the dialogue regarding digital citizenship and global discourse of democracy, and to know the representation of democracy given by these journalistic enterprises. With a purposive sample of eight videos and their comments, a mixed methodology of content analysis was applied considering the interaction between the media frames in the videos and audience frames in the comments. The results showed the representation of democracy by the media and the public to be dependent upon: (1) Language and culture. (2) Discourse of "us" vs. "them". This shows the communicational process of framingto be constantly updated based on the ideological bias of the media and the criticality of the public and demands direct dialogue with people who live in these worlds of reference for its understanding.
Description
Vol. 30, No. 50