La zona de confort en Zygmunt Bauman: la trampa de los nuevos medios de comunicación digital

Abstract

The Polish sociologist Zygmunt Bauman (1925-2017), described how individuals confuse community with new forms of network interaction, often considered favorable scenarios of socialization without taking into account difference between two concepts, so that The way in which process of socialization now takes place with tool of internet is far from true needs of human interaction. Under a bibliographical-descriptive method a revision of characteristics of comfort zone promoted by this type of is made. In first part of work, a comparison is made between concept of community given by Charles Tilly (2009) and networked society of Manuel Castells (2006). Then, process that Bauman called the trap of digital media is described and, finally, consequences that this has had for construction of political communication are identified.