Producción televisiva y lenguaje audiovisual del programa "El Mañanero" de Red Uno - Cochabamba en el primer trimestre de 2023
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La presente investigación analiza la producción televisiva y el lenguaje audiovisual del programa "El Mañanero" de Red Uno - Cochabamba. El estudio surge a raíz del diagnóstico realizado hace dieciséis años por Albert Bustamante (2008), que señala fallas en el cumplimiento de los criterios de producción televisiva. "Red Uno de Bolivia" es elegido por su relevancia como uno de los canales más sintonizados de Bolivia. La metodología es cualitativa, de tipo descriptivo y diseño prospectivo. Se utilizan técnicas como entrevistas, análisis de contenido y observación participativa. El artículo científico se enfoca en uno de los objetivos específicos que es el lenguaje audiovisual en las producciones del programa «El Mañanero». Se proponen mejoras basadas en entrevistas al equipo de trabajo, y se observa el uso de diferentes planos, ángulos y movimientos de cámara.
This research analyzes the television production and audiovisual language of the program "El Mañanero" on Red Uno - Cochabamba. The study arises from the diagnosis made sixteen years ago by Albert Bustamante (2008), which points out failures in compliance with the television production criteria. "Red Uno de Bolivia" is chosen for it's relevance as one of the most tuned channels in Bolivia. The methodology is qualitative, descriptive and prospective in design. Techniques such as interviews, content analysis and participatory observation are used. The scientific article focuses on one of the specific objectives, which is the audiovisual language in the productions of the program "El Mañanero". Improvements are proposed based on interviews with the work team, and the use of different shots, angles and camera movements is observed.
This research analyzes the television production and audiovisual language of the program "El Mañanero" on Red Uno - Cochabamba. The study arises from the diagnosis made sixteen years ago by Albert Bustamante (2008), which points out failures in compliance with the television production criteria. "Red Uno de Bolivia" is chosen for it's relevance as one of the most tuned channels in Bolivia. The methodology is qualitative, descriptive and prospective in design. Techniques such as interviews, content analysis and participatory observation are used. The scientific article focuses on one of the specific objectives, which is the audiovisual language in the productions of the program "El Mañanero". Improvements are proposed based on interviews with the work team, and the use of different shots, angles and camera movements is observed.
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Vol. 30, No. 50