PROPAGANDA Y ELECCIONES EN TIEMPOS DE COVID-19: A LA CONQUISTA ESPACIOS Y ACTORES DIGITALES
Abstract
En el último trimestre del año 2020 se desarrollarán elecciones en el continente americano: Bolivia en octubre, Estados Unidos en noviembre y Ecuador, que iniciará la campaña en diciembre. Todos, signados bajo la emergencia sanitaria, que provocó el aislamiento, el ahondamiento de las crisis económicas y en el caso boliviano y ecuatoriano, la profundización de las crisis políticas. ¿Cómo se desarrollan las campañas electorales en estos escenarios? ¿De qué manera la democracia y las estrategias en medios se verán retadas para conseguir emocionar y convencer a electores cada vez más jóvenes y con diferentes prácticas mediáticas? La tecnopolítica y la comunicación digital se vinculan con la defensa de los derechos sociales para emocionar al electorado que se mueve en escenarios mediáticos y en plataformas de comunidades digitales, móviles y que responden a causas y retos, mediadas por influenciadores.
In the last quarter of 2020, elections will be held in the American continent: Bolivia in October, the United States in November and Ecuador, which will start the campaign in December. All signed under the health emergency, which caused isolation, the deepening of economic crises and in the Bolivian and Ecuadorian case, the deepening of political crises. How do electoral campaigns unfold in these settings? How will democracy and media strategies be challenged to move and convince younger and younger voters with different media practices? Technopolitics and digital communication are linked to the defense of social rights to excite the electorate that moves in media scenarios and on digital and mobile community platforms and that respond to causes and challenges, mediated by influencers.
In the last quarter of 2020, elections will be held in the American continent: Bolivia in October, the United States in November and Ecuador, which will start the campaign in December. All signed under the health emergency, which caused isolation, the deepening of economic crises and in the Bolivian and Ecuadorian case, the deepening of political crises. How do electoral campaigns unfold in these settings? How will democracy and media strategies be challenged to move and convince younger and younger voters with different media practices? Technopolitics and digital communication are linked to the defense of social rights to excite the electorate that moves in media scenarios and on digital and mobile community platforms and that respond to causes and challenges, mediated by influencers.
Description
Vol. 25, No. 41