Situación de la demanda laboral de comunicadores
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Rev. aportes de la comunicación
Abstract
Este estudio se planteó el desafío de conocer cuáles son las instituciones que con mayor frecuencia demandan los servicios de comunicadores, el tipo de competencias específicas (duras) y generales (blandas) que son requeridos, el grado de formación académica alcanzado, los años de experiencia y los canales de demanda más comunes. Se concluyó que las mallas curriculares en Comunicación no enfatizan en la formación especializada y las habilidades adquiridas en las carreras universitarias no siempre coinciden con las demandadas por el mercado. El Instituto de Investigación, Posgrado e Interacción Social (IPICOM)¹ de la carrera de Comunicación de la Universidad Mayor de San Andrés (UMSA) encargó a la autora de este estudio un informe que sirva de insumo en el proceso de evaluación y diseño de una nueva curricula académica que permita ofrecer coherencia entre la formación universitaria que se brinda y las necesidades del mercado laboral actual.
This study had the objective to quantify which are the institutions that frequently hire Communication human resources, as well as the general and specific labor competences required, the level of academic education, the years of experience and the common mechanisms of recruitment. It was concluded there is a lack of a specialized curricula to compete with other careers and the abilities developed in universities not always match with work market needs. The Research, Posgraduate and Social Interaction Institute from Communication career (IPICOM ¡n Spanish) at San Andrés University asked for this research in order to have information to evalúate and design a new academic curricula which can help to offer more coherence between the university and the needs of work market nowadays.
This study had the objective to quantify which are the institutions that frequently hire Communication human resources, as well as the general and specific labor competences required, the level of academic education, the years of experience and the common mechanisms of recruitment. It was concluded there is a lack of a specialized curricula to compete with other careers and the abilities developed in universities not always match with work market needs. The Research, Posgraduate and Social Interaction Institute from Communication career (IPICOM ¡n Spanish) at San Andrés University asked for this research in order to have information to evalúate and design a new academic curricula which can help to offer more coherence between the university and the needs of work market nowadays.
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No. 27