Factores de incidencia en el sistema ecuatoriano de censura fílmica por edades

Abstract

The criteria developed by ICCA for cinematographic censorship in Ecuador with the inten­tion of an objective process of movie rating by age groups. It presented the perfect opportunity to study their application from the perspective of the person who uses them. Integrating con­cepts and knowledge in the fields of communication and psychology. With the intention of fully exploring the factors that affect the rating process. Factors such as the personal history of participants, even their implicit attitudes towards the audiovisual material presented. For this, a procedure was carried out to collect personal data and detect implicit attitudes in a sample of 15 Ecuadorian participants. Who saw a com­pilation of 11 movie clips, while engaged in a distraction activity. In order for them to place the films within the age qualification that they considered best applied for that fragment, according to its thematic axis.