El poder de la narrativa informativa digital: usos en la construcción de la realidad nacional
Abstract
Desde la aparición de los medios de información la manera cómo narran los hechos ha jugado un papel importante en la interpretación de la realidad, que se va construyendo según los datos que difunden. El objetivo principal de la investigación fue analizar las pautas estratégicas que utilizan los diarios digitales en la construcción de la realidad peruana. El tipo de investigación fue básica, enfoque cualitativo, diseño fenomenológico y se emplearon fuentes orales. Se realizaron entrevistas a ocho expertos, entre ellos periodistas con amplia experiencia profesional y que ocuparon diversos cargos en sus medios. Se analizó la información obtenida con la guía de entrevista mediante la codificación temática y triangulación de datos. La conclusión fue que los medios informativos digitales y tradicionales siguen sus propias pautas estratégicas para posicionarse en su segmento y utilizan sus propias narrativas informativas, priorizando determinadas agendas que responden a su propia línea editorial.
Since the emergence of information media, the way events are narrated has played a crucial role in shaping the interpretation of reality, which is constructed based on the data they disseminate. The main objective of this research was to analyze the strategic guidelines used by digital newspapers in constructing Peruvian reality. The study was basic in nature, with a qualitative approach and a phenomenological design, employing oral sources. Interviews were conducted with eight experts, including journalists with extensive professional experience who have held various positions in their media outlets. The information obtained through the interview guide was analyzed using thematic coding and data triangulation. The study concluded that both digital and traditional news media follow their own strategic guidelines to position themselves within their segment and employ their own informative narratives, prioritizing specific agendas that align with their editorial stance.
Since the emergence of information media, the way events are narrated has played a crucial role in shaping the interpretation of reality, which is constructed based on the data they disseminate. The main objective of this research was to analyze the strategic guidelines used by digital newspapers in constructing Peruvian reality. The study was basic in nature, with a qualitative approach and a phenomenological design, employing oral sources. Interviews were conducted with eight experts, including journalists with extensive professional experience who have held various positions in their media outlets. The information obtained through the interview guide was analyzed using thematic coding and data triangulation. The study concluded that both digital and traditional news media follow their own strategic guidelines to position themselves within their segment and employ their own informative narratives, prioritizing specific agendas that align with their editorial stance.
Description
Vol. 5, No. 11
Keywords
Construcción de la Realidad, Estrategia de Medios, Diario Digital, Narrativa Informativa, Periodismo, Realidad Nacional, Construction of Reality, Media Strategy, Digital Newspaper, Informative Narrative, Journalism, National Reality, Construção da Realidade, Estratégia de Mídia, Jornal Digital, Narrativa Informativa, Jornalismo, Realidade Nacional