Diffusion of Mobile Banking Among Rural Women: Incentivizing Local Leaders vs. A Marketing Campaign

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dc.contributor.authorPablo Brañas‐Garza
dc.contributor.authorJaromír Kovářík
dc.contributor.authorEricka Gabriela Rascon Ramirez
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T20:50:42Z
dc.date.available2026-03-22T20:50:42Z
dc.date.issued2025
dc.identifier.doi10.2139/ssrn.5141828
dc.identifier.urihttps://doi.org/10.2139/ssrn.5141828
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/84406
dc.language.isoen
dc.publisherRELX Group (Netherlands)
dc.relation.ispartofSSRN Electronic Journal
dc.sourceUniversidad Loyola
dc.subjectDiffusion
dc.subjectMobile marketing
dc.subjectBusiness
dc.subjectMarketing
dc.subjectMobile banking
dc.subjectInnovation diffusion
dc.titleDiffusion of Mobile Banking Among Rural Women: Incentivizing Local Leaders vs. A Marketing Campaign
dc.typepreprint

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