Diffusion of Mobile Banking Among Rural Women: Incentivizing Local Leaders vs. A Marketing Campaign

Date

2025

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

RELX Group (Netherlands)

Abstract

Description

Keywords

Diffusion, Mobile marketing, Business, Marketing, Mobile banking, Innovation diffusion

Citation

DOI

10.2139/ssrn.5141828

URI

https://doi.org/10.2139/ssrn.5141828
 https://andeanlibrary.org/handle/123456789/84406

Collections

Artículo Científico (Preprint)