La actividad turística en el Municipio Rangel - Estado Mérida

Abstract

Las empresas del sector servicios proporcionan a sus clientes servicios o productos intangibles. Encontrandose dentro de este tipo las que realizan actividades turisticas, que ofrecen a los usuarios alojamiento, transporte aereo, excursiones, esparcimiento, informacion, etc. El estado Merida, con su cordillera andina cubierta de montanas, lagunas y campos cultivados, representa un atractivo para el turista nacional e internacional. Particularmente, en el Municipio Rangel es donde se aloja el mayor numero de turistas despues del Municipio Libertador, aun cuando en la mayoria de los distintos alojamientos turisticos solo se ofertan los servicios basicos, como agua caliente, restaurante, estacionamiento, television por cable. No ofrecen otros servicios, como excursiones a sitios turisticos y culturales, visitas a monumentos, servicio de guia para desplazarse por las montanas, etc. Tal situacion, indica que en el sector alojamiento no se han adicionado nuevos productos- servicios, restandole valor y calidad a los servicios ofertados. A nivel local, se han desarrollado programas orientados a promocionar la actividad turistica como una actividad alterna a la agricola, con miras a mejorar la situacion socio-economica de la region. Es prioritario acelerar el proceso de innovacion en el sector alojamiento y demas actividades turisticas, pues es una estrategia que permite enfrentarse a los competidores y a permanecer en el mercado. Abstrac The Tourist Activity in the Rangel- Municipality Been Merida. Innovation in the Sector lodging and Complementary Activities The companies of the sector services provide to their clients intangible services or products. Being within this type those that they make tourist activities, that offer to the users lodging, aerial transport, excursions, relaxation, information, etc. The Merida state, with its Andean mountain range covered with mountains, cultivated lagoons and fields, represents an attractiveness for the national and international tourist. Particularly, in the Rangel Municipality it is where the greater number of tourists lodges after the Liberating Municipality, even though in most of the different tourist lodgings only supply the basic services, like hot water, restaurant, parking, television by cable. They do not offer other services, like excursions to tourist and cultural sites, visits to monuments, service of guide to move by mountains, etc. Such situation, indicates that in the sector lodging new products have not been added services, reducing to him value and quality to the supplied services. At local level, oriented programs have been developed to promote the tourist activity like an alternating activity to the agriculturist, with a view to improving the socioeconomic situation of the region. He is high-priority to accelerate the process of innovation in the sector lodging and other tourist activities, because it is a strategy that allows to face the competitors and to remain in the market. Key words: Innovation, tourism, lodging, complementary activities, services.