De la Cumbre al Llano: el piso de arriba y el piso de abajo
Abstract
Del informe Mac Bride a hoy, el dominio de la información por parte de las empresas multinacionales sigue vigente, de ello se desprende que los medios no responden a un servicio público ni aporten a la consideración de la información como un hecho cultural y social, sino, como un hecho de mercado. Por otro lado, gobiernos y multinacionales de la información (los de arriba) debaten el derecho a la información que no es sino el acceso a ella y no la participación ni apropiación de contenidos ni procesos comunicacionales por parte de las organizaciones de la sociedad civil (los de abajo) quienes guiados por estos últimos parámetros, pretenden el derecho a la comunicación. Así, los de arriba elaboran discursos y analizan las formas de actuar en el marco de los avances tecnológicos sin que ello supongaponer en riesgoel poder, mientras los de abajoreflexionan y luchan por el derecho a la comunicación en vinculación al desarrollo, la formación y mantenimiento de la identidad y la pluralidad cultural.
From the Mac Bride report to today, the control of information on behalf of the multinational companies is still in force, this is why the mass media do not respondto a public service neither contribute to consider information as a cultural and social fact, but as a marketing fact. In the other hand, governments and multinationals of the information (those above) debate the right of information only as the access to it and not as the participation nor appropriation of contents or communicational processes on behalf of the organizations of the civil society (those below) whom guided by these last parameters, pretend the right to communications. That's why those above elaborate speeches and analyze ways of acting in the framework of technological advances, without that meaning to put in risk the power, while those below reflect on and fight for the right to communications associated to progress, development and keeping the identity and cultural plurality.
From the Mac Bride report to today, the control of information on behalf of the multinational companies is still in force, this is why the mass media do not respondto a public service neither contribute to consider information as a cultural and social fact, but as a marketing fact. In the other hand, governments and multinationals of the information (those above) debate the right of information only as the access to it and not as the participation nor appropriation of contents or communicational processes on behalf of the organizations of the civil society (those below) whom guided by these last parameters, pretend the right to communications. That's why those above elaborate speeches and analyze ways of acting in the framework of technological advances, without that meaning to put in risk the power, while those below reflect on and fight for the right to communications associated to progress, development and keeping the identity and cultural plurality.
Description
Vol. 10, No. 11