Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector

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dc.contributor.authorJuan Carlos Bustamante
dc.contributor.authorJuan Carlos Sosa Varela
dc.contributor.authorJorge Bullemore
dc.contributor.authorFabiola Monje-Cueto
dc.coverage.spatialBolivia
dc.date.accessioned2026-03-22T19:40:50Z
dc.date.available2026-03-22T19:40:50Z
dc.date.issued2025
dc.identifier.doi10.1080/15332667.2025.2536925
dc.identifier.urihttps://doi.org/10.1080/15332667.2025.2536925
dc.identifier.urihttps://andeanlibrary.org/handle/123456789/77481
dc.language.isoen
dc.publisherTaylor & Francis
dc.relation.ispartofJournal of Relationship Marketing
dc.sourceTecnológico de Monterrey
dc.subjectBusiness
dc.subjectLatin Americans
dc.subjectIndustrial organization
dc.subjectEmpirical research
dc.subjectCustomer relationship management
dc.subjectProcess management
dc.subjectMarketing
dc.titleLeveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector
dc.typearticle

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