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Artículo Científico Publicado
Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector
Leveraging CRM Capabilities for Enhanced Relationship Maintenance and Performance: Empirical Insights from Latin America’s Business-to-Business Sector
Date
2025
Authors
Juan Carlos Bustamante
Juan Carlos Sosa Varela
Jorge Bullemore
Fabiola Monje-Cueto
Journal Title
Journal ISSN
Volume Title
Publisher
Taylor & Francis
Abstract
Description
Keywords
Business
,
Latin Americans
,
Industrial organization
,
Empirical research
,
Customer relationship management
,
Process management
,
Marketing
Citation
DOI
10.1080/15332667.2025.2536925
URI
https://doi.org/10.1080/15332667.2025.2536925
https://andeanlibrary.org/handle/123456789/77481
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