Enfoque Organizacional Conductista: ¿Dicotomía o Complementariedad?

Abstract

The purpose of this paper is to analyze the theoretical framework used by the Behaviorist Approach to explain administrative practice in any organization. A study is made of empirical content, conceptual derivations and general notions which make up the theory and theoretical constructs underlying the Organizational Behaviorist Approach and validate its operationality in practice. From considering the Organizational Behaviorist Approach as a Development Model of Humanist Thought, the tendency has shifted to towards viewing it as a Methodology of Integration in Administrative Thinking. This would indicate a dichotomous rather than complementary interpretation of a «model of theoretical sustainability» and a «methodology of instrumental orientation”. The present paper assumes that the flexibility of Bagozzy and Phillip’s model (1992), based on an analysis of the Organizational Behaviorist Framework, allows it to be used as a paradigm with various Levels of Knowledge and Theoretical Development. But it cannot be assumed that it is possessed of a sufficiently rigorous scientific base so as to interpret the evolution of administrative thinking by means of its postulates. lt was found that organizations have adapted the Organizational Behaviorist Approach in such a way that it is impossible to determine if it is dealing with categories and empirical content in relation to people, or if it consists of derivations or criteria of organizational models designed to modify the behavior patterns of its component members.