Diffusion of mobile banking among rural women: Incentivizing local leaders vs. a marketing campaign

Date

2024

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

RELX Group (Netherlands)

Abstract

Description

Keywords

Business, Diffusion, Mobile marketing, Marketing, Mobile banking, Innovation diffusion, Advertising

Citation

DOI

10.2139/ssrn.4974966

URI

https://doi.org/10.2139/ssrn.4974966
 https://andeanlibrary.org/handle/123456789/75975

Collections

Artículo Científico Publicado