Factores de éxito y fracaso al emprendimiento productivo de derivación de lácteos de mujeres en el Municipio de Batallas
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Abstract
Las mujeres al decidir formar su propio negocio se encuentran en la necesidad de sobrevivir al mercado, enfrentándose a diversos factores que afectan su dinámica emprendedora, siendo estos factores cruciales a la hora de definir el éxito o fracaso de su negocio. Los factores de éxito son entendidos como factores que impulsan o favorecen a los emprendimientos. Los factores de fracaso son definidos como barreras o aspectos desfavorables que impiden a los emprendimientos crecer y desarrollarse. A través de los métodos exploratorio y descriptivo transversal simple, la investigación permitió determinar que factores son considerados de éxito y fracaso en el desarrollo de emprendimientos productivos del sector lechero a cargo de mujeres del Municipio de Batallas de la ciudad de La Paz, a través del análisis de seis indicadores, cultura, nivel educativo y capacitación, aspectos financieros, predisposición y acceso a tecnologías modernas, conformación de redes sociales y actitud ante el riesgo. CLASIFICACIÓN JEL: O3, O32, O39.
When women decide to form their own business, they find themselves in the need to survive the market, facing various factors that affect their entrepreneurial dynamics, these factors being crucial when defining the success or failure of their business. Success factors are understood as factors that promote or favor entrepreneurship. Failure factors are defined as barriers or unfavorable aspects that prevent businesses from growing and developing. Through simple cross-sectional exploratory and descriptive methods, the research will determine which factors are selected for success and failure in the development of productive enterprises in the dairy sector in charge of women from the Municipality of Batallas in the city of La Paz, through the analysis of six indicators, culture, educational level and training, financial aspects, predisposition and access to modern technologies, formation of social networks and attitude towards risk. JEL CLASSIFICATION: O3, O32, O39.
When women decide to form their own business, they find themselves in the need to survive the market, facing various factors that affect their entrepreneurial dynamics, these factors being crucial when defining the success or failure of their business. Success factors are understood as factors that promote or favor entrepreneurship. Failure factors are defined as barriers or unfavorable aspects that prevent businesses from growing and developing. Through simple cross-sectional exploratory and descriptive methods, the research will determine which factors are selected for success and failure in the development of productive enterprises in the dairy sector in charge of women from the Municipality of Batallas in the city of La Paz, through the analysis of six indicators, culture, educational level and training, financial aspects, predisposition and access to modern technologies, formation of social networks and attitude towards risk. JEL CLASSIFICATION: O3, O32, O39.
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No. 48