Cómo las redes familiares e institucionales contribuyen al empoderamiento de las mujeres dueñas de pequeños negocios
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Abstract
Este estudio investigó cómo las redes familiares e institucionales pueden contribuir al empoderamiento de las mujeres dueñas de pequeñas empresas en contextos rurales y periurbanos. El estudio adoptó una metodología cualitativa utilizando 20 grupos focales para construir mapas de red y realizó entrevistas a profundidad. Se utilizó el análisis temático que combinó las narrativas de las participantes con los mapas de red. Los hallazgos mostraron que las redes familiares son esenciales para las emprendedoras rurales y periurbanas nacientes. La autopercepción del empoderamiento para las emprendedoras rurales se basa en el significado que las mujeres le dan al contenido de la red en el equilibrio entre el trabajo y el cuidado de la familia, lo que las mantieneen un nivel de ganancias muy bajo. En cambio, para las emprendedoras periurbanas que tienen redes de apoyo más amplias y logran el crecimiento de su negocio exhiben un comportamiento de red afiliativo y expansivo motivado por ellas mismas y por las conexiones que generan. Para ellas, el apoyo familiar pierde importancia relativa para el éxito empresarial en la interacción general de la red. CLASIFICACIÓN JEL: O17, O54, J16, D85.
This study investigated how family and institutional networks may contribute to the empowerment of women-owned small businesses in rural and peri-urban contexts. The study adopted a qualitative methodology using 20 focal groups to build Net maps and conducted in-depth interviews with rural and peri-urban women-owned small businesses in Bolivia. The thematic analysis combined the participants' narratives with the Net maps. Our findings showed that family networks are essential for rural and nascent peri-urban entrepreneurs. The self-perception of empowerment for rural entrepreneurs is based on the women's meaning of network content given to work-life balance, which keeps them in the status quo at the poor entrepreneurial level. Female peri-urban entrepreneurs who achieve business growth exhibit affiliative and expansive network behavior motivated by themselves. For them, family support loses relative importance to business success in the overall network interplay. CLASSIFICATION JEL: O17, O54, J16, D85.
This study investigated how family and institutional networks may contribute to the empowerment of women-owned small businesses in rural and peri-urban contexts. The study adopted a qualitative methodology using 20 focal groups to build Net maps and conducted in-depth interviews with rural and peri-urban women-owned small businesses in Bolivia. The thematic analysis combined the participants' narratives with the Net maps. Our findings showed that family networks are essential for rural and nascent peri-urban entrepreneurs. The self-perception of empowerment for rural entrepreneurs is based on the women's meaning of network content given to work-life balance, which keeps them in the status quo at the poor entrepreneurial level. Female peri-urban entrepreneurs who achieve business growth exhibit affiliative and expansive network behavior motivated by themselves. For them, family support loses relative importance to business success in the overall network interplay. CLASSIFICATION JEL: O17, O54, J16, D85.
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No. 55