Hábitos de consumo de noticias en estudiantes de la carrera de Comunicación Social de la Universidad San Francisco Xavier (USFX)
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Rev. aportes de la comunicación
Abstract
Los avances tecnológicos están acelerando cambios en el ecosistema mediático y crean- do modelos de información innovadores, que conectan cada vez más a las nuevas generaciones. Son estos nuevos escenarios los que forman el entorno natural para el periodismo del presente y el futuro. El objetivo del presente trabajo fue conocer los hábitos de consumo de noticias e informaciones de los estudiantes de la carrera de Ciencias de la Comunicación Social de la Universidad San Francisco Xavier de Chuquisaca. Se trata de una investigación adscrita al paradigma positivista, con un enfoque metodológico cuantitativo, constituyéndose en un tipo de investigación descriptiva, bajo las directrices de un diseño de investigación no experimental y transversal. Se aplicó un cuestionario de 15 preguntas a una muestra probabilística estratificada de 259 estudiantes universitarios, pertenecientes a los cursos de los cuatro años de estudio. Entre los principales hallazgos se puede destacar que predominan los niveles regular y alto de consumo informativo, con el 39 % y 38 % respectivamente, seguidos por el 23 % de bajo. Asimismo, las redes sociales y servicios de mensajería instantánea, con el 54 %, son las vías preferidas para obtener información, especialmente Facebook y WhatsApp. Sin embargo, llama la atención que medios tradicionales como la radio y la televisión tengan un importante grado de calificación con un 36 %. Por otra parte, existe una diferencia entre deseo y nivel de confianza. Si bien las redes son su principal fuente de información, son menos confiables que los medios menos recurrentes, como el caso de los periódicos impresos.
Technological advances are accelerating changes in the media ecosystem and creating innovative information models that increasingly connect new generations. It is these new scenarios that form the natural environment for journalism of the present and the future. The focus of this paper was to know the news and information consumption habits of the students of the Social Communication Sciences degree at the San Francisco Xavier University of Chuquisaca. This is a research ascribed to the positivist paradigm, with a quantitative methodological approach, constituting a type of descriptive research, under the guidelines of a non-experimental and transversal research design. A 15-question questionnaire was applied to a stratified probabilistic sample of 259 university students, belonging to the courses of the four years of study. Among the main findings, it can be highlighted that regular and high levels of information consumption predominate, with 39% and 38% respectively, followed by 23% low. Likewise, social networks and instant messaging services, with 54%, are the preferred ways to obtain information, especially Facebook and WhatsApp. However, it is striking that traditional media such as radio and television have a significant rating with 36%. On the other hand, there is a difference between desire and level of confidence. Although networks are their main source of information, they are less reliable than less used media, such as printed newspapers.
Technological advances are accelerating changes in the media ecosystem and creating innovative information models that increasingly connect new generations. It is these new scenarios that form the natural environment for journalism of the present and the future. The focus of this paper was to know the news and information consumption habits of the students of the Social Communication Sciences degree at the San Francisco Xavier University of Chuquisaca. This is a research ascribed to the positivist paradigm, with a quantitative methodological approach, constituting a type of descriptive research, under the guidelines of a non-experimental and transversal research design. A 15-question questionnaire was applied to a stratified probabilistic sample of 259 university students, belonging to the courses of the four years of study. Among the main findings, it can be highlighted that regular and high levels of information consumption predominate, with 39% and 38% respectively, followed by 23% low. Likewise, social networks and instant messaging services, with 54%, are the preferred ways to obtain information, especially Facebook and WhatsApp. However, it is striking that traditional media such as radio and television have a significant rating with 36%. On the other hand, there is a difference between desire and level of confidence. Although networks are their main source of information, they are less reliable than less used media, such as printed newspapers.
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No. 38