La batalla cultural en la era del Tecnofeudalismo
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Rev. aportes de la comunicación
Abstract
En la era de las plataformas digitales, el capitalismo ha mutado hacia una nueva forma de organización económica y simbólica que Yanis Varoufakis denomina tecnofeudalismo. Este artículo propone un abordaje crítico del ecosistema digital contemporáneo, donde plataformas como Google, Meta, X o TikTok actúan como nuevos señores feudales que capturan valor a través de la infraestructura, la atención y la subjetividad. A partir de una revisión teórico-conceptual interdisciplinaria, se analizan cinco dimensiones clave de este régimen: la economía de la atención como forma de acumulación simbólica; la performatividad y polarización afectiva como condiciones de subjetivación; la fragmentación del espacio público y la crisis de sentido; el poder algorítmico como nueva forma de control; y las estrategias emergentes de tecnopolítica y contrahegemonía. Se incorporan autores como Zuboff, Han, Žižek, Dean, Morozov y Terranova para llegar a la conclusión que disputar la cultura digital desde una perspectiva crítica es una tarea urgente para reimaginar una esfera pública democrática y habitable.
In the platform age, capitalism has evolved into a new economic and symbolic regime that Yanis Varoufakis calls technofeudalism. This article offers a critical approach to the contemporary digital ecosystem, where platforms such as Google, Meta, X and TikTok operate as new feudal lords, extracting value through infrastructure, attention, and subjectivity. Drawing on an interdisciplinary theoretical framework, the text examines five core dimensions of this regime: the attention economy as a model of symbolic accumulation; affective polarization and performativity as conditions of subjectivation; the fragmentation of the public sphere and the crisis of meaning; algorithmic power as a mode of control; and emerging strategies of technopolitics and counter-hegemony. Key theorists include Zuboff, Han, Žižek, Dean, Morozov and Terranova. The article concludes that critically engaging with digital culture is an urgent task for reimagining a democratic and inhabitable public sphere.
In the platform age, capitalism has evolved into a new economic and symbolic regime that Yanis Varoufakis calls technofeudalism. This article offers a critical approach to the contemporary digital ecosystem, where platforms such as Google, Meta, X and TikTok operate as new feudal lords, extracting value through infrastructure, attention, and subjectivity. Drawing on an interdisciplinary theoretical framework, the text examines five core dimensions of this regime: the attention economy as a model of symbolic accumulation; affective polarization and performativity as conditions of subjectivation; the fragmentation of the public sphere and the crisis of meaning; algorithmic power as a mode of control; and emerging strategies of technopolitics and counter-hegemony. Key theorists include Zuboff, Han, Žižek, Dean, Morozov and Terranova. The article concludes that critically engaging with digital culture is an urgent task for reimagining a democratic and inhabitable public sphere.
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No. 38