Applying Mathematical Decision-Making Models to Evaluate Factors Influencing in natura Pet Food Perception in the Federal District.

Abstract

The natural pet food sector has grown in recent years. Many breeders provide their pets with more natural foods. This study aims to understand the factors influencing the purchase of fresh dog food in the Federal District, Brazil, where the natural pet food market is expanding. This study uses a quantitative research method with structural equations to examine several factors, including practicality, sensory appeal, price, brand, and health/nutrition. A total of 91 people responded. The results show that practicality and sensory appeal significantly affect dog owners’ choices in pet food, with practicality being the most influential at 26.62%. This indicates that the food’s ease of use and sensory properties are critical to pet owners.